User-centric design lies at the core of web design. It involves gaining a deep understanding of users’ needs, preferences, and behaviors to create digital experiences that fulfill those requirements. By conducting user research, usability testing, and user journey mapping, businesses can gain insights into the target audience’s pain points, motivations, and goals. This understanding serves as the foundation for designing user interfaces that are intuitive, efficient, and enjoyable to navigate. By aligning the digital experience with user expectations, businesses can enhance customer satisfaction and foster positive brand perceptions.